Embrace Strategic Communication to Strengthen Public Trust, CGC Adeniyi Charges Customs Spokespersons
Embrace Strategic Communication to Strengthen Public Trust, CGC Adeniyi Charges Customs Spokespersons
The Comptroller-General of Customs, Adewale Adeniyi, has urged Public Relations Officers of the Nigeria Customs Service (NCS) to move beyond conventional media engagement and embrace strategic communication as a tool to drive reforms, strengthen institutional credibility, and sustain public trust.
Adeniyi gave the charge on Friday, 24 July 2026, at the closing ceremony of the 2026 Nigeria Customs Service Public Relations Conference in Port Harcourt, Rivers State. The four-day conference focused on repositioning corporate communication as a strategic management tool for institutional effectiveness.
Highlighting the evolving role of communication, Adeniyi noted:
“Around the world, communication has evolved from a support service into a strategic management function. Reforms cannot succeed unless they are understood, accepted, and trusted by the people they are designed to serve.”
He emphasized that the growing influence of digital media, artificial intelligence, and real-time information requires Customs Public Relations Officers to be proactive, research-driven, and intelligence-led in communicating government policies and the Service’s operations.
“Every seizure, every reform, every trade facilitation initiative, and every act of service must be communicated professionally and purposefully,” he added.
Earlier, Acting Zonal Coordinator, Zone ‘C’, Comptroller Pascal Chibuoke, described corporate communication as a strategic asset that shapes public perception, strengthens stakeholder confidence, promotes transparency, and reinforces institutional legitimacy.
“Corporate communication is no longer a support function. It is a strategic asset that shapes public perception, strengthens stakeholder confidence, promotes transparency, and reinforces institutional legitimacy,” he said.
The National Public Relations Officer, Deputy Comptroller Abdullahi Maiwada, described this year’s conference as another milestone in the evolution of Customs corporate communication, building on the successes recorded in Lagos, Gwagwalada, and Kano over the last three editions.
“Institutional reforms cannot succeed without an effective communication framework. This conference was designed not merely to exchange ideas but to develop practical solutions, strengthen professional networks, and reposition Public Relations as a strategic corporate communication function within the Nigeria Customs Service,” Maiwada explained.
Delivering the closing remarks, the Customs Area Controller, Port Harcourt Area I Command, Comptroller Salamatu Atuluku, commended the Comptroller-General for sustaining investments in professional development and institutional capacity building. She urged participants to apply the knowledge service delivery across their commands.
In their goodwill messages, the President of the Nigeria Institute of Public Relations, Ike Neliaku, and the President of the Nigeria Union of Journalists, Alhassan Yahaya, applauded Adeniyi’s leadership in institutionalising strategic communication within the Service and challenged Public Relations Officers to uphold professional standards.
The conference, themed “Realigning Corporate Communication as a Strategic Driver of Institutional Effectiveness and Public Trust,” featured technical sessions on Customs modernisation, crisis communication, media intelligence, digital innovation, stakeholder engagement, and evolving communication technologies—all aimed at shaping the future of the Service’s communication architecture.
